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The loyalty landscape has changed a lot during my years with consulting leaders Metzner Schneider Associates, Kobie Marketing and pioneering agency Brierley+Partners. From the first modern programs through today’s digital loyalty ecosystems, I’ve been part of the ever-evolving world of how consumers engage with brands.
Over my career as a creative and strategic practitioner, agency leader and consultant, I have helped develop, implement, manage and optimize programs that generated billions in sales for brands including Hilton Hotels, Warner Bros., Virgin America, Neiman Marcus, Hertz, American Eagle Outfitters, United Airlines, Sears/Kmart, Hewlett-Packard, Disneyland Resort, Verizon and many others.