Inventing the Future of Loyalty...
What We're Thinking
Apr
2026
Winning in the Retention Economy
Winning in the Retention Economy: The Experts Agree In these volatile times, marketers are increasingly emphasizing customer growth and retention...
Feb
2026
Eighty-two days later…
Like most professional practices, we use case studies to tell success stories, to illustrate how we help clients reach their...
Feb
2026
Welcome to the Retention Economy
Almost as long as we’ve been in the loyalty space, we’ve chafed at the limitations of “customer loyalty” and “loyalty...
Feb
2026
Deliver extra value in tough times
Politics aside, consumers are facing stubbornly high prices for groceries and household goods. Marketers must offer tangible value to help...
Jan
2026
Strategic Alignment Comes First
For years we’ve preached that nuts-and-bolts can make or break a loyalty program. Economics. Mechanics. Business rules. Communications. That’s still...
Jan
2026
Ask what (else) your program can do for you
We all know customer loyalty programs can increase retention, frequency, spend, and brand advocacy. But there are a number of...