Inventing the Future of Loyalty...
What We're Thinking
Dec
2025
Sub-optimal program?
Today we’re going to dive into the sandwich wars. As the uncertain economy is turning QSR visits into something verging...
Nov
2025
Fake it till you make it?
The late comedian George Burns once said, “The key to success is sincerity. If you can fake that you've got...
Nov
2025
A coalition program done right
Over the years, we’ve seen numerous attempts to create successful coalition loyalty programs. There are places they tend to work,...
Nov
2025
Are unexpected brands the new loyalty leaders?
Brand Keys has published their 2025 list of one hundred leaders in brand loyalty. Some of the brands cited are...
Sep
2025
Where Have All the Humans Gone
That’s the question posed by our colleague, Laura Siegfried. The point is that brands may have succumbed so thoroughly to...
Jul
2025
Tectonic Shift – Reality and Opportunity
Bond Brand Loyalty’s 2025 Loyalty Report is out. Unlike some IP which is published purely as sales aids, the Bond...