Howard Schneider has been creating, managing and optimizing customer engagement strategies for over thirty years - as Executive Vice President and Chief Creative Officer at industry pioneer Brierley+Partners; as co-founder and Managing Partner at well-regarded loyalty consultancy Metzner Schneider Associates; and as leader of Kobie Marketing’s Strategic Consulting Practice, honored as the top loyalty service provider in the 2019 Forrester Wave.
Today Howard publishes Schneider on Loyalty and accepts select consulting projects.
Industry leading programs Howard has worked on have generated billions in incremental revenue for brands including Hilton Hotels, United Airlines, Virgin America, Warner Bros., Neiman Marcus, BayCare, UPS, American Greetings, Big 5 Sporting Goods, Keurig Green Mountain, T.G.I.Fridays, Sears/Kmart, Marriott International, Avis/Budget, American Eagle Outfitters, The Children’s Place, Verizon and many others.
Howard’s thoughts on customer loyalty are widely published and quoted; he has spoken at numerous professional groups and conferences; served on the Advisory Boards of several successful companies; and lectured at the Direct Marketing Certification programs at USC, Occidental and Loyola Marymount University.
We could all learn some lessons in loyalty from Clementine, the Schneider family Airedale.