Author name: nex

Winning in the Retention Economy: The Experts Agree In these volatile times, marketers are increasingly emphasizing customer growth and retention […]

Like most professional practices, we use case studies to tell success stories, to illustrate how we help clients reach their

Almost as long as we’ve been in the loyalty space, we’ve chafed at the limitations of “customer loyalty” and “loyalty

Politics aside, consumers are facing stubbornly high prices for groceries and household goods. Marketers must offer tangible value to help

For years we’ve preached that nuts-and-bolts can make or break a loyalty program. Economics. Mechanics. Business rules. Communications. That’s still

We all know customer loyalty programs can increase retention, frequency, spend, and brand advocacy. But there are a number of