Author name: nex

A mentor of mine used to talk about the value of “the unencumbered thank-you” in maintaining customer relationships. Think about […]

I want to share a few observations about current happenings in the customer loyalty world. From banking, to fast food,

In our buzzword-crazy world the term “culture stack” has been gaining currency. It confers a gleaming 21st Century aura on

Ever play “two lies and one truth?” Given three reasonable statements, guess which one is true. Let’s play with these

Or should I say, weed. Today’s topic: cannabis store loyalty programs. Where recreational grass is legal, it didn’t take long

Winning in the Retention Economy: The Experts Agree In these volatile times, marketers are increasingly emphasizing customer growth and retention