Author name: nex

“Nostalgia isn’t what it used to be.” That quote is often attributed to Yogi Berra, but the use of the […]

Since the beginning of data-based direct marketing, personalization has been a holy grail. Primitive personalization was limited to “your name

I’m a history buff. And, obviously, a loyalty marketing nerd. Sometimes those two passions intersect in unexpected ways. A YouTube

We’ve been here before. Are loyalty program currencies similar to legal tender, and your cache of points subject to the

As the working world continues to evolve, accommodating remote work, virtual meetings, job-sharing, flexible scheduling and other innovations, a trend

A highly respected loyalty expert and two well-regarded businesses have gotten together to identify “the most important question in loyalty”