Inventing the Future of Loyalty...
What We're Thinking
Nov
2025
A coalition program done right
Over the years, we’ve seen numerous attempts to create successful coalition loyalty programs. There are places they tend to work,...
Nov
2025
Are unexpected brands the new loyalty leaders?
Brand Keys has published their 2025 list of one hundred leaders in brand loyalty. Some of the brands cited are...
Sep
2025
Where Have All the Humans Gone
That’s the question posed by our colleague, Laura Siegfried. The point is that brands may have succumbed so thoroughly to...
Jul
2025
Tectonic Shift – Reality and Opportunity
Bond Brand Loyalty’s 2025 Loyalty Report is out. Unlike some IP which is published purely as sales aids, the Bond...
Jun
2025
Nostalgia Isn’t What It Used to Be
“Nostalgia isn’t what it used to be.” That quote is often attributed to Yogi Berra, but the use of the...
Apr
2025
The Personalization Paradox
Since the beginning of data-based direct marketing, personalization has been a holy grail. Primitive personalization was limited to “your name...