Inventing the Future of Loyalty...
What We're Thinking
Jun
2025
Nostalgia Isn’t What It Used to Be
“Nostalgia isn’t what it used to be.” That quote is often attributed to Yogi Berra, but the use of the...
Apr
2025
The Personalization Paradox
Since the beginning of data-based direct marketing, personalization has been a holy grail. Primitive personalization was limited to “your name...
Mar
2025
The Amazon of the Nineteenth Century
I’m a history buff. And, obviously, a loyalty marketing nerd. Sometimes those two passions intersect in unexpected ways. A YouTube...
Sep
2024
Cache or Cash?
We’ve been here before. Are loyalty program currencies similar to legal tender, and your cache of points subject to the...
Aug
2024
Gigification of the C-Suite
As the working world continues to evolve, accommodating remote work, virtual meetings, job-sharing, flexible scheduling and other innovations, a trend...
Sep
2022
Loyalty as a Way of Doing Business
A highly respected loyalty expert and two well-regarded businesses have gotten together to identify “the most important question in loyalty”...