Inventing the Future of Loyalty...
What We're Thinking
Feb
2026
Deliver extra value in tough times
Politics aside, consumers are facing stubbornly high prices for groceries and household goods. Marketers must offer tangible value to help...
Jan
2026
Strategic Alignment Comes First
For years we’ve preached that nuts-and-bolts can make or break a loyalty program. Economics. Mechanics. Business rules. Communications. That’s still...
Jan
2026
Ask what (else) your program can do for you
We all know customer loyalty programs can increase retention, frequency, spend, and brand advocacy. But there are a number of...
Dec
2025
Sub-optimal program?
Today we’re going to dive into the sandwich wars. As the uncertain economy is turning QSR visits into something verging...
Nov
2025
Fake it till you make it?
The late comedian George Burns once said, “The key to success is sincerity. If you can fake that you've got...
Nov
2025
A coalition program done right
Over the years, we’ve seen numerous attempts to create successful coalition loyalty programs. There are places they tend to work,...