Inventing the Future of Loyalty...
What We're Thinking
Mar
2025
The Amazon of the Nineteenth Century
I’m a history buff. And, obviously, a loyalty marketing nerd. Sometimes those two passions intersect in unexpected ways. A YouTube...
Sep
2024
Cache or Cash?
We’ve been here before. Are loyalty program currencies similar to legal tender, and your cache of points subject to the...
Aug
2024
Gigification of the C-Suite
As the working world continues to evolve, accommodating remote work, virtual meetings, job-sharing, flexible scheduling and other innovations, a trend...
Sep
2022
Loyalty as a Way of Doing Business
A highly respected loyalty expert and two well-regarded businesses have gotten together to identify “the most important question in loyalty”...
Oct
2020
A Priceless Experience at Wrigley Field
We’ve lost so much this year – mostly, we hope, things that will come back soon, like live music, evenings...